The explosive rise of social media has challenged traditional business assumptions and created new business opportunities. Amid this unprecedented growth and the uncertainty that accompanies it, we can help clients create a practical legal and business framework that allows them to take advantage of evolving technologies, while complying with existing statutes and positioning themselves appropriately in the face of emerging law. We also help clients establish an ethical middle ground—at the intersection of traditional business methods and the social media frontier—that meets user expectations, and complies with the new laws and regulatory requirements of e-commerce.