Sweepstakes & Contests
Much Shelist attorneys have helped plan, design, and execute sweepstakes, contests, and promotions. We understand the complex web of state and federal consumer fraud and consumer protection laws that have long governed such contests. Our attorneys draft and review official contest rules, ensure adherence to Federal Trade Commission advertising guidelines, and assess compliance with state law. We make certain that contest rules incorporate the necessary privacy policies and confidentiality agreements and assist with the bonding and registration requirements for states that require them. Our attorneys keep current on the sweepstakes laws of all 50 states, with particular emphasis on those of Illinois.
In addition to traditional promotions in stores or through direct mail, sweepstakes today are often conducted using the Internet, Facebook, Twitter, and other on-line consumer portals. Our attorneys are skilled at helping clients navigate the requirements imposed by the Children's Online Privacy Protection Act, which restricts website promotions aimed at children under the age of 13.