Skip to Main Content
Press Release

Changes to Administrative Leadership Team Position Much for the Future

Firm Makes Investment in Culture, Strategy, and Marketing


2 minute read

Changes to Administrative Leadership Team Position Much for the Future

Much announced changes to its administrative leadership team to further strengthen its culture, strategy, and marketing initiatives. With both new faces and new roles, the changes highlight the firm’s focus on elevating the Much experience for attorneys and staff members as well as clients and community partners.

“These leaders will play a critical role in ensuring Much is around for another 50+ years,” said Co-Chairman Mitchell Roth. “As the legal industry continues to evolve, we are committed to making changes that enhance and protect our culture and our business. These talented professionals bring top-tier experience that will help us achieve both short-term and long-term goals.”

New appointments include:

  • Ed Shapiro, Chief Culture Officer: A longtime principal in Much’s Commercial Litigation group, Ed ensures that Much’s business decisions align with the mission and values of the firm. He focuses on cultivating a culture that attracts, motivates, and retains great attorneys and staff members. Ed helps champion Diversity, Equity & Inclusion efforts as well as community involvement and employee wellness. He maintains an active legal practice.
  • Brie Leung, Chief Strategy Officer: Brie guides the firm's strategic direction and growth. Working closely with the Management Committee and practice group leaders, she focuses on identifying opportunities that support Much's vision and purpose. Brie has more than 20 years of experience in law firm strategic consulting, change management, leadership development, and business planning. She joined Much in 2020.
  • Allison Hickson, Director of Marketing: Allison drives the firm’s efforts to enhance its brand in the legal marketplace and beyond. She tells the Much story through strong internal and external communications, with a proven track record of successful business development, content creation, public relations, and digital marketing initiatives. Allison joined Much from Big Law in 2017.