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Allison Hickson Bio Image | Much Law

Allison serves as Director of Marketing, leading the evolution of the firm’s brand and sharing its stories with the legal marketplace and beyond. Through compelling communications and events, she creates opportunities that support Much’s strategic growth and business development goals.

Having earned her stripes in the newsroom, Allison calls on years of journalism experience to shape Much’s external and internal communications. She is a veteran writer who understands the power of targeted messages to clients, prospects, media, employees, and other key audiences. Attorneys rely on her to develop strong pitches and proposals, press releases and interview responses, legal thought leadership, and more.

Allison’s team is a go-to resource for lawyers across the firm. From designing website and social media content, to planning engaging educational and networking events, to capitalizing on the latest technological tools, the Marketing Department executes on projects that drive top-line growth.

During her tenure at the firm, Allison has played a leading role in transformational initiatives, including a comprehensive rebrand, intranet and website redesigns, and major advertising campaigns. She likes to thoughtfully push the envelope, always exploring new ways to connect people to Much attorneys and services.

Allison joined Much from Big Law in 2018. She previously served as a senior content strategist at an AmLaw 50 firm, where she helped manage the editorial and graphic design teams.

Much More Than My Work

As a former newspaper editor, I am a big believer in the power and importance of quality journalism, especially at the local level. I developed my passion for writing while I was in high school, and now I give back to that community by volunteering with scholastic press associations.

Outside of the office, you can find me exploring the city with my husband and dog. I’m always up for a visit to a new neighborhood to check out a bookstore, art exhibit, or coffee shop. (But really, our pup leads the charge, so we usually end up at one of her favorite dog parks.)

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