Much is pleased to announce that Alexandra Svensson has joined the firm as special counsel in the Intellectual Property group.
Alexandra represents clients in a range of intellectual property-related legal matters. Her background includes in-house experience managing global trademark portfolios for multinational corporations in financial services and pharmaceuticals, in addition to a robust commercial and IP-focused transactional practice. With in-depth experience supporting a wide range of client matters, ranging from trademark and copyright, SaaS, technology procurement and licensing, and marketing and promotions, Alexandra counsels clients in the areas of technology acquisition, advertising and marketing, brand management, procurement, and online law.
"Alexandra brings substantial depth and experience with an in-house perspective to our IP group," IP chair Adam Sacharoff said. "She is a great addition to our busy practice, and we’re delighted to welcome her."
Prior to joining Much, Alexandra founded Banas Svensson Legal in Chicago, utilizing her international trademark experience to deliver winning IP strategies and practical in-house counsel services to her clients in the consumer goods, financial services, health care, food and beverage, and personal care industries. Additionally, Alexandra previously served as in-house counsel for Charles Schwab and global pharmaceutical company Novo Nordisk in Copenhagen, Denmark.