See Through the Downturn
When the economy began its downward spiral a couple of years ago, many law firms retreated from their marketing and business-development activities in an effort to tighten purse strings and operate as leanly as possible. But this "hunker-down" mentality proved to be shortsighted.
In contrast, firms with longer-term views have seized upon the downturn as an opportunity, actively working to grow their client bases, their attorney ranks and even their profitability while competitors have fallen behind.
What follows are several marketing and business-development strategies that have helped resourceful firms achieve success amidst one of the toughest economic periods in our nation's history—strategies that can serve all of us well going forward.