Priti Nemani, special counsel in Much’s Real Estate group, was quoted in an article for Times of India about how the Barbie doll failed in the Indian market. In Nemani’s 2011 research paper, she points out that the Western-looking doll struggled to find a home in Indian minds.
“Indian Barbie had the exact same physique as the standard blonde Barbie with the same height and circumferential measurements. The doll’s pigmentation was deepened only by a slight degree, and her eyes were made hazel rather than blue. Yet Indian Barbie shared the same pink-lips, coy smile, shining eyes, and fictitious physique as the American Barbie,” Nemani said.