October 18, 2018

Christian Auty, a principal who focuses on data privacy matters, authored an article for Law360 that analyzes how the General Data Protection Regulation (GDPR) is changing the way advertising is purchased, consumed and valued. He notes that consent is not always required to send advertising to a consumer, but when it is, increased scrutiny on the nature of the consent will present challenges and new opportunities for advertisers post-GDPR.

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